William Samuel Rosenberg (1899-1966) became familiar to audiences in 1975 when he was played by James Caan in Funny Lady, a film about Fanny Brice, to whom Rose was married for nine years. In the mid-20th century, however, he was one of the biggest impresarios on Broadway.
Rose started out as a stenographer, playing an important role during the First World War as a senior clerk at the War Industries Board. After the war, he started writing song lyrics, and eventually became the co-writer of many standards, including ‘It’s Only a Paper Moon’, ‘Don’t Bring Lulu’ and ‘Me and My Shadow’. It should be noted, however, that Rose was an enormously successful self-publicist, and doubt has been cast on the extent of his contribution in song-writing partnerships.
Inevitably, given his ego, Rose moved into Broadway producing. One of his biggest hits was Jumbo (1936), which was filmed by MGM in 1962. Rose played no part in the production of the film, but a contractual requirement meant that it was titled Billy Rose’s Jumbo.
As an impresario, Rose was known for glitz and vulgarity, but also for giving an early opportunity as choreographer to Gene Kelly, and for staging Carmen Jones in 1943 with an all-Black cast.
Numbers co-written by Billy Rose were used in The Prodigal and Hit the Deck.
